ESA Survey: Male/Female Gamer Ratio is 60/40; Average Age is 35

A new survey by Ipsos MediaCT for the Entertainment Software Association (ESA) indicates 40% of gamers are female and the average age of gamers is 35. Other findings:

- 65% of US households play videogames

- 38% of US households own a console

- Women over 18 make up a larger percentage of gamers than boys under 17 (33% to 18%)

The new 2008 “Essential Facts” booklet by the ESA is available in PDF format here.

References:
Heflinger, M. (2008, July 17). Survey: Average U.S. gamer age is 35; 40% are women. [Online]. Available: http://www.dmwmedia.com/news/2008/07/17/survey:-
average-u.s.-gamer-age-35%3B-40%25-are-women

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This entry was posted on Wednesday, July 23rd, 2008 at 7:24 pm and is filed under Gaming Statistics, Research, Surveys, Video Game Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “ESA Survey: Male/Female Gamer Ratio is 60/40; Average Age is 35”

  1. James Says:
    September 27, 2008 at 2:48 pm | Reply

    Don’t you mean 40% of all gamers are “Supposedly” females?

  2. Sex Sells | Says:
    February 13, 2009 at 7:58 am | Reply

    [...] 40% of gamers are female, and the average age of the gamer is 35.  Study results can be found here.  Of course this is most likely not taking into effect hardcore gamers.  The term [...]

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