The folks over at SharpBrains have released a new report: The State of the Brain Fitness Market, 2008. Highlights include the following:
1) 2007 was a seminal year for the US Brain Fitness software market, which reached $225 million in revenues – up from an estimated $100 million in 2005.
2) Over 20 companies are offering tools to assess and train cognitive skills to four customer segments: consumers; healthcare and insurance providers; K12 school systems; and Fortune 1000 companies, the military, and sports teams.
3) The Nintendo Brain Age phenomenon has driven much of the growth. The consumer segment grew from a few million in 2005 to an estimated $80 million in 2007.
4) There is major confusion in the market, so education will be key. Users and buyers need help to navigate the maze of products and claims.
5) Over 400 residential facilities for older adults have launched computerized “brain fitness centers.” Sales to the healthcare and insurance provider segment grew from $35 million in 2005 to an estimated $65 million in 2007.
6) More than five programs have shown results in randomized controlled trials. Cognitive functions that can be trained include: visual and auditory processing, working memory, attention, and decision-making.
7) A product has obtained 510(k) FDA clearance for rehabilitation of stroke and Traumatic Brain Injury patients. Another product is being used by a growing network of ADHD specialists.
8 Large-scale, fully-automated cognitive assessments are being used in a growing number of clinical trials. This opens the way for the development of inexpensive consumer-facing, baseline cognitive assessments.
9) The potential for K12 Education remains largely untapped due to limited research linking cognitive training to academic performance.
10) Companies, sports teams and the military are finding opportunities to improve productivity. The aging workforce will make this a must.
Total cost for the report is $495, with a 10% discount to blog readers until Mar. 20.
I’m particularly intrigued with the report’s findings on Brain Age, and the potential for brain fitness software in the form of educational videogames for K-12 schools.
March 13, 2008 at 5:55 pm |
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May 12, 2008 at 9:12 pm |
The brain as they say is like a muscle (not really) but if we can find ways to stimulate our brains then lets do it. Most things can be learned with some effort though if this helps kids develop their thinking skill it can only be an asset.
May 14, 2008 at 2:22 am |
thank for information , potential for brain fitness software improving Brain Functioning for better Driving and Aging
July 8, 2008 at 2:31 pm |
Like everyone else I wish to be always fit and in-shape.
November 28, 2008 at 2:21 pm |
Thanks for opening this forum for the discussion. It’s really great to know that brain training and fitness softwares making waves in US and people are accepting the importance of keeping their brain fit. I will like to share my experience of one brain fitness product which I have been using to keep my brain fit and healthy, its name is “Mind Sparke Brain Fitness Pro”. As there are plenty of brain training softwares available in the market which made me confused, which one to use and after knowing the popularity of this software I bought it. And now I have been training my brain with the help of this software for more than 30 days. I use it for 30-45 minutes per day. The software is really working. I am happy that I am using right product which is taking care of my brain. Please give yourself a trial on this software and I am sure even you will be. Thanks.