America’s Army Tournaments Help Recruiters Target Candidates

Here’s an interesting article out of The Arizona Republic on Uncle Sam’s Army leveraging it’s America’s Army franchise in recruiting efforts. Recall that I included America’s Army in my Top 10 Free Educational Video Games earlier this month. Besides serving as a recruiting tool, the game instills values such as teamwork and cooperation, and gives potential recruits a simulated taste of boot camp.

Article author Dianna M. Náñez indicates the Army is getting creative in its recruitment efforts through local sponsorship of gaming tournaments. Such efforts are an attempt to cut through media-instilled perceptions of military life.

References:
Náñez, D. M. (2007, December 27). Army using video game as recruiting tool. The Arizona Republic. [Online]. Retrieved December 27, 2007 from: http://www.azcentral.com/community/chandler/articles/
1227cr-recruiting1228.html